One of the challenges of exploring so many different spaces is that it can get confusing about just who you are, and what you are selling.  In 2018 I'm trying to separate out my personal projects from my professional ones and just re-organize my life.  At least from a communication stand point.

LucLuke is an attempt at that.  A few years back I took a trip to Peru, during that adventure I was given a new name Luc Amstrong.  I didn't really know how to integrate it into my life, but I knew it was significant for me. I know that I am in many ways the same person as before, but I also know that I am different.  This is the origin of the LucLuke and a true (at least in terms of commercial activity) identity crisis.  

In an attempt to simplify my story (if for no other person than myself). I've divided out my enterprises into 5 entities.

1.) RenMind - Communication research, strategy and design
2.) Cali Commons - Creative community marketing and resources for uncommonly creative adults
3.) LucLuke - Personally driven experimental life, communication, art and design projects (New brand!)
4.) The Explorer's Life - Community of work/life explorers and harmony promoters (New project!)
5.) Luke and Molly - Cooperatively driven impact / shared creative production

As an aside: Luke and Molly might rebrand this year, suggestions?

As always any of this is subject to change and all of this links back to me, Luke Armstrong.